YOUR RESPONSIBILITY AS AN ARTIST
We
all know that attending the audition doesn't guarantee getting the job
- you need to do a number of things to increase your chance of being
selected: Here goes...
1. Find out as much as possible about
the commercial for which you are auditioning, e.g.WHAT SHOULD I WEAR?
WHAT IS BEING ADVERTISED? WHO IS THE CHARACTER?
2. If there is a
script, get your agent to give you a copy so that you can familiarise
yourself with the lines before you arrive.
3. If you are
auditioning for a specific character part,DRESS THE PART!The more
effort you put in the better your chances. Directors and clients are
often unable to visualise someone in plain dress as a 'wild tribesman',
'mafia boss', 'meter maid' etc. Therefore, the artists who take the
time to dress in character present themselves in a better light -JUST
LET GO AND HAVE FUN!
4. Remember to leave a good impression, so
that you will be remembered the next time the casting director needs
your type of person for a commercial.
5. Always be sure to ask you agent exactly what the casting director is looking for.
LEARN
TO BE PATIENT! Auditions can often take a lot of time, especially if a
performance is required. If the casting director has given you a
timeslot always try to be on time. When a casting takes longer than
usual, it is counter-productive to become impatient. Usually the person
running the registration has no control over waiting-time, and cannot
push people to the front of the queue.
THE CASTING DIRECTOR'S RESPONSIBILITY
A
casting director's responsibility is to give the client the best
product possible. This means that the better the calibre of people on
the tape and the better their performance, the better the casting.
- Besides
making sure we have the best people at the casting, we also must be
sure that artists are presented on the best quality format.
- Kayos
castings are all taped on digital cameras, resulting in brilliant
quality tapes. We spend a lot of time getting the lighting just right,
to make you look great.
- Photo
presentations of castings are shot with a digital stills camera. Colour
printouts with each artist's details (name, agency, measurements, etc.)
are sent to the client along with the casting tape. This allows for
quick and easy reference when short-listing artists from the tape
- Our casting directors take the utmost care to follow the brief as closely as possible.
- Wherever
possible we will let the casting be as similar to the storyboard as we
can. We build little sets and style the studio so that you can really
get into the mood of the commercial for which you are auditioning.
- If
the advert is set outside, for example, we will try to conduct the
casting in the environment where the given activity will happen (e.g.
sporting-commercial castings will be done outdoors where people can
show the extent of their talent, etc.).