The Kayos Virtual Studio
A win-win-win auditioning solution for all.
You think COVID was 2020’s biggest problem? Think twice. It was also one of the 3 hottest years in history. The IPCC warns that we’re less than 10 years away from irreversible mistakes.
In the words of Greta Thunberg: “now is not the time to speak politely...now is the time to speak clearly.”
It's time for serious change.
But how does this impact the global casting industry?
Transport is one of the biggest sources of greenhouse gasses. If people stay at home, it will make the casting process a lot more earth-friendly. Kayos alone had at least 100 vehicles travelling 4000km a day. This equated to around 1 ton of CO2 emissions for each studio day. Times that number by all global castings daily and the total amount of emissions is alarming - especially for the first round of casting.
The solution: take the studio to the talent. We have over 24 years of experience running up to 4 physical studios a day. Adding a greener, virtual version makes sense. Our service and software is helping casting directors audition talent from wherever they are in the world with a squeaky clean carbon footprint.
We have already auditioned over 11 000 happy artists in the Virtual Studio while saving tons of CO2 emissions.
We also began to notice other benefits that went beyond the environment. Casting directors, talent, producers and directors have all been positively affected – scroll down to see how.
We cannot go back to ‘business as usual’ post-pandemic. The Kayos Virtual Studio is a small solution to a big problem – not only for our industry’s survival, but for our planet’s.